Any brand with a quality product and ambitions to grow — mostly DTC brands or brands with a large ecommerce presence, so that we can more tangibly measure the direct impact of our ads on your sales.
Frequently Asked Questions
How We Work
We have a few different price points relative to the scale of your brand and frequency of production. The best way to answer this is over a quick call. We’re usually the best fit for brands with an average monthly ad spend of at least 6- figures, but go out of our way to support smaller brands that we believe in and want to help grow.
Traditional agency fees and production costs are insane (and your IG ad doesn’t need to be shot on an 8K RED camera with a 14 person crew). We move super fast and efficiently with a talented in-house crew and creative team.
Results / Performance
Any measurable channel that supports customer acquisition or retention. Most commonly Facebook/Instagram Feed, Stories, and YouTube, as well as Snapchat, Tik Tok, Twitter, Messenger, LinkedIn, and Display. We also encourage our content to be used more broadly to promote higher conversion across every stage of your funnel, from email marketing, to product landing pages, to Amazon product listings.
We measure success using concrete, revenue generating metrics — blended CPA, ROAS, and CAC vs CLV. We also use CTR, CVR, and engagement rates (among other indirect metrics) to inform the optimizations we make to increase the direct metrics.
No. All of our clients are either running their own accounts in-house or have an external agency for this already. We don’t want to duplicate resources, and we’d rather focus on delivering the best and most effective content for you.
We create a lot of ads for you to test, so we make the most sense for brands with 5- to 7- figure monthly ad spends. But we’re super passionate about helping smaller brands that we believe in thrive and grow, so we’ll always try to find a way to move the needle within your current capacity to spend.
Yes. We film on location or in our studio in the NY area and always welcome our clients if they would like to join us for a shoot. If the creative supports it, sometimes we can also film in your location (e.g. in one of your brick and mortar locations, or in-house studio if you have one).
Yes, we just measure success/impact a little differently. For short term measurement, we lean more heavily on indirect metrics (CTR, engagement, etc.) than we would with an ecommerce brand–optimizing for success indicators (such as lower viewer drop-off). Then over the long term, we would compare these metrics against overall sales volume to correlate indirect metrics w/ sales lift.